About Fierce
People often ask why I chose the name FIERCE.
In December 2014, I was questioning everything and knew I needed to find my way back to myself.
Then I came across a quote that ended with, "This is the year I will be FIERCE by choice." That one word changed everything.
After 16 years as a personal trainer, I started with what I knew: fitness. I invited other women to join me, and together we discovered that transformation is about so much more than physical change.
Today, FIERCE is a community where women build strength, confidence, meaningful friendships, and a life rooted in balance. Because being FIERCE isn't about becoming someone new. It's about finding your way back to yourself.
Coach D
The FIERCE mission is to help women come home to their bodies so they can reclaim every part of their lives that has been waiting for them.
We believe physical strength is the foundation for emotional courage, mental clarity, and deeper connection. When a woman feels powerful in her body, she begins to trust herself everywhere. That is the transformation FIERCE was created to inspire.
Coach Cristina
Cristina joined FIERCE by Choice as a Coach in 2018 after moving from Boston to Wellesley. With over 20 years of experience in the fitness industry, she is a certified group exercise instructor specializing in Pilates, Barre, HIIT, strength training, and more. A lifelong dancer and performer, Cristina brings her passion for movement and connection to every class, inspiring others to find joy in taking care of themselves. She is also a member of the Cambridge Dance Company and lives in Wellesley with her husband and two daughters.
Coach Kate
With decades of training experience and personal transformation, I’ve learned that true strength isn’t just physical—it’s the freedom to meet life with clarity, ease, and confidence. Through Strong and Vibrant, I guide clients in building a body and mind that feel alive, resilient, and fully supported—so their training transforms not only how they move, but how they live.
